Badger Coaches began when Herman E. Meier founded the company in 1920 with $100 that he borrowed from his father. He bought a truck chassis and hired someone to put a coach body on it. Initially, he transported passengers from Madison to Monroe, WI, sometimes getting the passengers to help him push the bus up the steep hills. Herman builds the company for the next 48 years.



The company barely survived the Depression, but came into good fortune in 1946 when it won the rights to the Madison to Milwaukee run.  Badger opens the Milwaukee Badger Bus Depot, which remained open until 2016, when we moved our Milwaukee stop to the Intermodal Station.



Company starts to provide charter services which soon comprises 30 percent of the company's overall business.


Herman's boys Robert, Richard and Calvin take over management of company and remain in charge for the next 20 years. Along with the successful coach lines expands into Badger Package Express and Meier Truck Services.


Company starts to offer clients tours and planning services on a limited basis. Company becomes one of the University of Wisconsin primary motorcoach providers for athletic teams and other University functions.



Current management team grandson's of Herman, John, Jim & David Meier take control of the company. Their hands on approach remains the driving force behind the growing success of the business today.



Badger Tour and Travel is born and offers clients a wide variety of group travel options including day tours, extended escorted tours and air tours.


Many millions of miles later, the company, based in Madison adds a second tour office in Milwaukee.



Badger Bus schedule service begins operation of the College Connection routes.  Initially offering service to UW Milwaukee, UW La Crosse and U of MN, we added UW Eau Claire and UW Stout a few years ago in an effort to help connect campuses  around the state.  This very popular service operates during the Spring and Fall semesters.